MyUB Personalizes the University at Buffalo

Rob Wright, IT Manager  

Jim Gorman, IT Manager  

Rebecca Bernstein, Director of Creative Services

q       Delivering time-based, personalized content to students based on where they are in their academic career.

q       Building collections of only the most useful resources.

q       Using search trends and usage trends to continually improve.

Abstract

MyUB, UB’s Web-based personal portal for students, is a proactive coaching and mentoring system that helps students easily navigate UB. An academic planning and success tool designed to provide each student with an individualized "compass," whether they are newly enrolled freshmen, sophomore transfers or graduating seniors, it pushes targeted information to students depending on where they are in their academic careers. First introduced for freshman, it now is available for all undergraduates.  

Rob Wright, IT Manager

BS in Information Systems Management from Buffalo State; MBA from the University at Buffalo.

An IT Manager for Administrative Computing Services at the University at Buffalo, Rob has over 15 years of experience in application development and database design, and has held adjunct teaching positions at the University.  He has been instrumental in efforts to improve web based student services at the University, and is a co-project manager for the MyUB project.  Mr. Wright is also a co-founder of  HipKnowSys Design Inc., a Buffalo based web application service provider.  He holds a bachelor’s from Buffalo State and an MBA from the University at Buffalo.

BS in Information Systems Management from Buffalo State; MBA from the University.

As an IT Manager in the University at Buffalo's Administrative Computing department, Jim is responsible for the development and support of various student related systems.  He is a co-project leader for the University's MyUB portal project. He is an active member on numerous campus wide committees on web presence. 

Rebecca Bernstein, Director of Creative Services

Rebecca Bernstein, who serves as UB’s director of Creative Services, spearheaded the creation of the University at Buffalo’s Web Team. Creative Services produces integrated communication packages that draw on the strength of all media, and is comprised of UB’s Web Team and a print publications team. Ms. Bernstein has been with the University at Buffalo since 1981 and has been involved in its web presence since 1994. She has been recognized nationally for her design and Electronic Media work with more than eighty awards, including the grand gold for interactive media from the Council for the Advancement and Support of Education, Best University Web Site from the Web Marketing Association and inclusion of her work in collections of best-designed Web sites. Ms. Bernstein’s vision has been written about in the Chronicle of Higher Education, Web Content Management and other media and she lectured at national conferences on "Communications in Cyberspace," and "Admissions on the Internet".