Planning and Managing for a Culture of Change

Linda M. Anderson, Director of Enrollment Services, Carnegie Mellon University

Jim Black, Associate Provost for Enrollment Services, University of North Carolina at Greensboro

q    Change models.

q    Leading change efforts.

q    Overcoming resistance to change.

q    The impact of technology on student services and staff.

q    Change in services provided through one-stop and no-stop shopping. 

Abstract

We will share our organizational experiences, which are the result of strategies designed to allow for the adaptation and acclimation to, and the ownership of continuous enrollment process changes. Changing an organization’s culture is fundamental to becoming a best practice in student services.  Change of this magnitude is filled with uncertainty, resistance, myths, and much more. Learn from two institutions that have successfully operationalized a continuous change management philosophy, and in consideration of the impact of such on the student, the parent, the enrollment process, and the staff. Experiences managing change with student service models, technology, and staff mindsets will be shared.

Linda M. Anderson, Director of Enrollment Services, Carnegie Mellon University

Linda M. Anderson received a Bachelor of Science in Spanish Secondary Education and a Master of Arts in, Student Personnel Services, from Indiana University of Pennsylvania.

Linda was the Director of Financial Aid at Carnegie Mellon from 1988 until 1996.

When Enrollment Services was created in July 1996, as the result of the re-organization, Linda became one of its two Directors. Linda is responsible for the administration of enrollment services, student financial assistance and financing. Linda has worked in the field of financial assistance, student employment, and enrollment for 25 years.

Linda was the President of NEASEA (the Northeast Association of Student Employment Administrators) in 1990-91, and served on the executive board of NSEA, (National Student Employment Association) as Treasurer in 1992 and 1993, and as Finance Chair in 1994. She is a member of PASFAA, NASFAA, AACRAO, NEASEA and NSEA.

Jim Black, Associate Provost for Enrollment Services

Doctoral course work in Higher Education Administration, a M.Ed. in Student Personnel Services, and a B.A. in English Education. 

Led three institutions to dramatic improvements in student enrollment. Consultant for fifteen schools in the US and Canada as well as two national organizations. Director of AACRAO’s Strategic Enrollment Management Conference. Founder of the National Small College Admissions, Retention, and Enrollment conferences. Presented and written broadly on topics such as strategic enrollment management, student services, retention, marketing, recruitment, organizational change, and leadership. Featured in a number of professional publications such as the Enrollment Management Report and Lawylor Review.