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PRE-FORUM WORKSHOPS
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The
pre-forum workshops are scheduled for Wednesday
from 3:00 - 5:00 p.m. and require
pre-registration. The workshops are designed
to provide attendees with the opportunity to
select from four sessions described below.
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Pre-Forum
Workshop I (Full
to capacity)
Pre-Forum
Workshop II
(Full
to capacity)
Pre-Forum
Workshop III
Pre-Forum
Workshop IV
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Pre-Forum
Workshop I
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Pat
Shea, Assistant Director for Member Services, WCET
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Distance
Learning Students Need Student Services Too
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Both on- and off-campus students need a broad range of
student services. Are their needs the same? How
can the Web be used to provide services for both
of these populations.
This session will provide:
A
profile of distant students and their needs.
Lessons
learned in the early stages of a
LAAP
project to design online student services.
A
focus on four service areas: library,
financial
aid, academic advising (or counseling), &
sense
of community.
A
description of the process Kansas State
University is using to put academic advising
modules online.
Resources
for those re-engineering their services
for the online environment.
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Find out how
some institutions are using technology approaches
to reach broader constituencies, what some of the
new federal regulations are that will help
distance students acquire financial aid, how
library services are becoming more accessible, and
how important that "sense of
connectedness" really is.
Then if your institution wants to move in
this direction, how hard is it to get there? Hear
what one project director has to say about being
down in the trenches of redesign focusing on one
of the most complex student services--academic
advising. Finally,
go away knowing there are resources out there to
help you!
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Presenters:
q
Pam
MacBrayne, Consultant, Eduprise
q
Mel
Chastain, Director, Kansas Regents Educational
Communications Center, and Interim Associate Vice
Provost for Information Technology,
Kansas State University
q
Donna
Ford, Professional Counselor
q
Erica
Henningsen, LAAP Project Assistant, WCET
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Janet
Kendall, Director, Extended Degree Programs,
Washington State University
q
Mico
Patti, Director, Kentucky Commonwealth Virtual
Library (via audio)
q
Marianne
Phelps, Consultant, Western Cooperative Consulting
(via audio)
q
Pat
Shea, Assistant Director for Member Services, WCET
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Biographical
Information:
Pamela
MacBrayne
Dr.
Pamela MacBrayne is a senior consultant for
Eduprise, an e-learning services company. She
worked for the University of Maine System (UMS)
for 25 years, focusing on providing access to
educational opportunities for rural adults,
including the development and management of
off-campus centers and the planning,
implementation, and management of the UMS
statewide distance learning program. She also
served as Dean of Students at the University of
Maine at Augusta. As executive vice president of
the Education Network of Maine, she was involved
in all aspects of serving distant learners. She
has providing student support services through a
variety of means, including call centers and
online resources.
Mel
Chastain
Mel
Chastain is the Director of the Kansas Regents
Educational Communications Center, located at
Kansas State University, where he is also the
Interim Associate Vice Provost for Information
Technology. He is one of twelve Advisory Council
members recently appointed to guide the
development of KAN-ED, the organization created by
the Kansas Legislature to create a comprehensive
telecommunications network serving the education,
health care and information access needs of all
Kansans. Prior to returning to Kansas, Dr.
Chastain was the Director of the Educational
Broadcast Services at Texas A&M University,
General Manager of KAMU-TV/FM, and a member of
both the undergraduate and graduate faculties
there.
Donna
Ford
Donna
Ford has been a professional counselor for over 25
years, and has most recently retired as a
counselor from Clackamas Community College in
Oregon. She was also a placement officer at
Portland State University. Donna received her
Masters Degree from Western Oregon State
University.
Donna is a past president of the American
Counseling Association.
Janet
Kendall
Janet
Ross Kendall is Director of Distance Degree
Programs (DDP) at Washington State University.
DDP coordinates WSU's distance learning
degree-completion programs, works with departments
and colleges to develop additional programs and
courses, and offers a complete set of
services to students enrolled in the programs.
WSU is known as a national leader in providing
comprehensive, quality student services to
distance learning students. Before coming to WSU
in 1987, Janet taught undergraduate and graduate
reading courses at several universities in Canada
and the U.S. She received her AB from
Occidental College and her PhD in Educational
Psychology from the University of Iowa.
Miko
Pattie
Miko
Pattie helped create and directs the Kentucky
Virtual Library.
Originally from Kaohsiung, Taiwan-a sunny
southern seaport with black sandy beaches-she
moved to Kentucky to attend the University of
Kentucky and received her M.S. in library science
in 1968. She
was head of cataloging and assistant director for
technical services at University of Kentucky
Libraries. She has received the 200 Outstanding
Alumna Award from the School of Library and
Information Science, University of Kentucky; has
been selected as the Academic Librarian of the
Year by the Kentucky Library Association (1994);
and has served as a lecturer and consultant for
the Information Research Institute in Beijing,
China (1992).
Marianne
R. Phelps
Marianne
R. Phelps is a consultant working with the Western
Cooperative for Educational Telecommunications on
several projects.
She is also a faculty mentor at Walden
University. Marianne
was employed by the U.S. Department of Education
from 1993 – 2001. During that time, she held a number of positions, most
recently Special Assistant to the Assistant
Secretary for Postsecondary Education responsible
for the Distance Education Demonstration Program.
Prior to coming to the Department, Marianne
was Vice President of the Council on Postsecondary
Accreditation.
Between 1965 and 1989, she held a number of
posts at George Washington University including
Dean of Students and Associate Provost.
Marianne holds a PhD in American
Civilization earned at George Washington
University.
Pat
Shea
Patricia
(Pat) Shea is assistant director for member
services at WCET. Currently, she is directing
WCET's Learning Anytime Anywhere Partnership (LAAP)
project Beyond
the Administrative Core: Creating Web-Based
Student Services for Online Learners. In this three-year project, funded by the U.S. Department of
Education, WCET is working with three institutions
and a corporation to develop new Web-based student
services. Since she joined WCET in 1996, Pat has
coordinated several other WCET projects, and
oversees the annual conference and the membership
program. Previously,
she held several association management positions
in the Alexandria, VA, area.
She holds a M.A. in educational
administration and supervision from George Mason
University and is a former Fulbright Scholar.
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Pre-Forum
Workshop II
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Ann
Riley, Consultant,
IBM Global Education
Regina Kleinman, Business
Analyst, Seton Hall University
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How
to Redesign Student Services
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Process,
organization and technology are key
elements of a successful student services
framework.
Multiple
constituencies need to be involved in
the
redesign.
Successful
implementation will be determined
by
how ready
the constituencies are for change.
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IBM's approach to redesigning student services if focused
on the lessons learned from our "Best
Practices" partners and IBM’s process
redesign methodology.
IBM’s approach also includes “Best
Practices" partners as part of our redesign team to
help other colleges and universities move forward
with designing changes to their physical centers,
processes and self-service.
Successful redesign of student services
requires collaboration, alignment of the college's
or university's key strategies, stakeholder
participation and the development of actionable
recommendations both short-term and long term. The
focus of this session will be to help attendees
understand the benefits of redesign for the
future.
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Pre-Forum
Workshop III
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Chuck
Hamilton, e-learning and Media Solutions Manager,
IBM Canada, IBM Canada's Centre For e-business
Innovation: Vancouver
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Technology
Trends About to Hit You Over the Head!
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Next
Seven Trends in Educational Technology.
Emerging
Standards and Specifications.
Reports
from the education industry.
Statistics
we cannot avoid.
Partnerships
where they make sense.
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We may
not be able to predict with precision where
information technologies will be in ten years, but
we can identify trends that will help us
anticipate and prepare for some of the
opportunities and challenges these trends portend. Some of today's emerging
technologies may have a profound influence on
higher education. What are the ones we
should be watching out for? What approach
should we take to determine when it's ok to
"take the leap" into emerging
technologies?
As the
pace of change in technology accelerates, colleges
and universities will be continually challenged to
stay ahead of the IT curve. Doing so will
ensure that the institution uses technology to
stay competitive. This presentation explores
some of today's emerging technologies and their
potential applications in higher education.
It examines technology's role both as a driver and
an enabler of change in higher education and
society in general. And, it suggests an
approach to help IT organizations stay close to
developments in IT and identify those trends that
may have the biggest impact in the future.
Find
out where the top fourteen trends and technologies
are headed and attend a workshop for one hour to
discuss application of these trends and priorities
of your organization. Can you avoid getting
hit over the head by emerging technology?
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Presenter:
q
Chuck
Hamilton, e-learning and Media Solutions Manager,
IBM Canada, IBM Canada's Centre For e-business
Innovation:
Vancouver
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Biographical
Information:
Charles
(Chuck) Hamilton is the Manager of e-learning
Strategy and Media Solutions at IBM Canada’s
Innovation Center: Vancouver. The Centre offers a
45-person team to help other IBM clients through
the design, analysis, planning, and implementation
of industry solutions for e-business, e-learning,
classroom solutions, public access, and
e-communities on a world-wide basis.
Since
joining IBM Chuck has lead efforts at Open
Learning Agency, TV Ontario, The TeleLearning NCE,
CANARIE, Shell, NHLPA, TechBC, CRC, PanCanadian
K-12 Forum, University of Victoria, The
Commonwealth of Learning, The University Of
Toronto, IBM North America Corporate Training,
Carleton University, University of British
Columbia, TechBC, BCIT, Athebasca University,
Canadian Online Learning Committee, NEWMIC,
Alberta Online, Educause, Conference Board Of
Canada and a variety of other distributed learning
delivery solution teams. Chuck has also worked
with BC’s 59 school boards under MOEST to help
determine education technology options. These
joint IBM/Client projects represent unique
approaches to determination of
appropriate education solutions mixing pedagogy,
process and technology in a new distributed
education model.
Chuck
speaks at approximately ten conferences a year
promoting the role of technology in education and
has published several papers on distributed
education solutions. When he is not traveling
around the world he spends his time at Vancouver
beach volleyball nets and playing traditional
Irish music in a Celtic band.
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Pre-Forum
Workshop IV
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Diane C. McArdle, Public Sector, IBM Americas
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Constituent Relationship Management Provides the Competitive Edge
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CRM and how can it be used.
Develop and maintain loyalty.
Identify "high value" areas.
e-business strategies.
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E-business technologies are leading the transformation in education; not just infrastructure, not just automated applications, not just spiffy web sites. E-business can revolutionize the way you attract potential students, handle admissions, increase alumni loyalty, and provide e-learning. Constituent relationship management (CRM) is the ability of an organization to provide unparalleled service to constituents (students, alumni, faculty, and parents) at any time, by any channel that the constituent chooses.
This session will examine the use of CRM in education. The session will begin with an
explanation of CRM, what it means and how it can be used within colleges and universities to accomplish your business objectives and goals. CRM begins with the basic understanding of who your constituents are, their needs and the best ways to attract them. It leads to developing and maintaining loyalty with each group. Within your organization, the process and strategies of CRM can be used to identify the 'high value' areas to focus your initiatives; whether it is student marketing, recruiting and admissions, e-learning or student and alumni services.
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